How does LAMaven know which skincare products are right for me?

LAMaven starts with a short skin survey to understand your skin type. We then use ingredient research to match you with products that suit your skin's general needs. It's a more personalized starting point, not a one-size-fits-all recommendation.

Are LAMaven's recommendations really unbiased?

Brands can't pay to be ranked higher. We may earn a small commission if you purchase through our Amazon links, but that doesn't influence which products we select. We also don't have our own skincare line to promote.

Will the recommended products actually work for my skin?

That's the tricky part: everyone's skin is different. We select products based on your skin type and their ingredients, but no recommendation can guarantee instant results. Think of LAMaven as a way to make more informed skincare choices, without all the guesswork.

Skincare Advice Is Everywhere. But Who Can You Trust?

You search for the best serum, and ten lists later you still don’t know who to trust. There’s a reason. A 2022 study examining popular skincare and dermatology-related creators on TikTok found that around 35% shared promotional content. Among accounts run by people without dermatology credentials, that number jumped to nearly 79%. Promotion isn’t automatically bad, but it does raise an important question: are they recommending a product because it works, or because they're getting paid to promote it? Source: JMIR Dermatology, 2022

So, how is LAM any different?

Fair question. If we're asking you to question skincare recommendations online, it's only right that you question ours too. Here's how we do things differently.

Your skin comes first. Not a brand.

Usually, you discover a product and then wonder whether it's right for you. But shouldn't it be the other way around? LAM starts with a short survey, combining established skin type research with our own ingredient-based categorization to help you understand your skin and what it generally needs.

How do we choose your products?

My love for beauty began with my mother, Lynette Arlene Seyfert, whose name inspired LAM (Lynette Arlene Maven). A gifted hair and makeup artist, she taught me that beauty was an art, but above all, a way of making people feel cared for, confident, and seen.

Growing up alongside her shaped how I express love through caring for others. That passion led me to earn a certificate in Hair, Beauty and Wellness from Dante Alighieri and continued researching skincare and cosmetic ingredients.

LAM carries forward what she taught me: true care begins with understanding someone's needs.That's why we research ingredients and match products to your skin type, never based on paid placements. Because beauty isn't just about products. It's about people.

So, what's the catch?

LAM is free, but we do earn money through affiliate links. If you purchase a recommended product, we may receive a small commission at no extra cost to you. That commission doesn't influence our recommendations. We use Amazon because it handles purchasing, shipping, and returns. It's where you shop, not how we choose.

Is it a perfect system? No.

And we won't pretend otherwise. Our recommendations aren't medical advice, and a product that suits your skin type isn't guaranteed to fix your skin straight away. We also only link to products available on Amazon, meaning some great options might be missing. Plus, your skin changes. What works today might not be what you need in six months from now.

Here's what we want you to remember.

Before trusting any skincare recommendation, ask yourself: “Are they making money if I buy this? Do they actually know anything about my skin? Are they being honest about the limitations?” LAM isn't here to promise perfect skin. We're here to make finding skincare less of a guessing game. Less scrolling, more understanding of your skin.

Curious what a skin-first recommendation actually looks like? Take the free LAM skin survey and discover products selected with your skin type in mind.